What Is A/B Testing in Marketing? How to Do It + Examples

There are plenty of website metrics out there, and just as many tools to track them. So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all with one free, privacy-friendly tool that’s ready for the AI age….

Want more numbers? I’ve got you: Look in your GA4 analytics right now and check how much traffic and conversions you get from organic search compared to GEO. When you compare the numbers, there’s an ocean-sized gap, which means that while clicks are going down, organic search is still the primary traffic source for most websites….

Whether you’re working on a brand new website, or building your existing site’s organic presence, it’s important to showcase your topical authority to both Google and your audience. They want to see that the information you provide, or the products that you sell, are of great quality and are coming from a credible source. That’s…

As a content marketer, I regularly use AI SEO software to analyze data faster, optimize content, and achieve higher rankings. But with so many tools making bold claims, it’s hard to separate the genuinely useful from the overhyped. That’s why I’ve tested dozens of AI SEO tools myself and narrowed them down to the 8…

You’re looking for this article because you think long-form content works right? Or at least that’s what you’ve heard from many marketers. You might even have seen it for yourself. You’re trying to make a simple pasta dish (like aglio e olio) but you have to scroll through a piece that’s thousands of words long,…

Google’s Gary Illyes answered questions during the recent Search Central Live Deep Dive in Asia about whether or not they use the new Multi‑Vector Retrieval via Fixed‑Dimensional Encodings (MUVERA) retrieval method and also if they’re using Graph Foundation Models. MUVERA Google recently announced MUVERA in a blog post and a research paper: a method that…