How Insight Online upgraded reporting

Meet Insight Online: A digital marketing agency specializing in service-based businesses

Insight Online is a New Zealand-based digital marketing agency that helps service-based businesses grow online by improving their online marketing strategy, advertising, organic search, email marketing, social media, and content marketing strategy. It works with different industries but specializes in B2C service businesses, helping them generate high-quality leads and improve online visibility.

Insight Online focuses on making digital marketing easier, delivering clear and measurable outcomes, and driving sustainable growth. Reporting is crucial to Insight Online’s process because it promotes transparency and mutual accountability in client relationships.

David Dennis

Head of SEO & Content at Insight Online

We do monthly reporting for almost all of our clients to keep them informed about our work and how things are going for them. It also helps us evaluate what’s working, identify areas for improvement, and make changes if necessary.

The Challenge: Fragmented, manual, and expensive SEO reporting

Before using the SE Ranking and Swydo integration, Insight Online’s reporting process wasn’t nearly as efficient as it could have been:

🛑 The team used Looker Studio to build reports, integrating various third-party connectors and widgets. This was an effort-intensive process just to access key data. Some reports also depended on spreadsheets, adding manual work to an already complex process.

🛑 The team tested different reporting solutions, but couldn’t integrate data from all sources without access to expensive add-ons or separate paid connectors. This made the reporting setup costly and difficult to scale.

Insight Online needed a simpler way to pull SEO and keyword tracking data, and consolidate tool use and manual processes.

The Solution: SE Ranking & Swydo integration for seamless SEO reporting

Insight Online adopted Swydo as its central reporting platform and connected it with SE Ranking. This resulted in the team automatically including keyword tracking data in reports. Now the agency could streamline and simplify its reporting process while eliminating dependency on multiple third-party connectors.

David Dennis

Head of SEO & Content at Insight Online

Initially, price was a factor, but we were also looking for a single solution that could natively pull in all the data we needed. The fact that Swydo had an integration with SE Ranking was a key factor in our decision.

The team now manages around 20 client reports per month, with keyword tracking widgets integrated directly into Swydo’s dashboards.

While most clients receive monthly reports with keyword insights, some require custom dashboards. Now, Insight Online can build these more efficiently.

The Business Impact: Easier reporting and scalable setup

Switching to a new reporting platform required some adjustments. The Insight Online team created a seamless experience for their clients by taking the time to optimize the layout and appearance of their reports. Although the team’s structure is still being optimized, integrating with SE Ranking and Swydo has already brought substantial improvements to their reporting workflow. 

✅ Insight Online nearly halved its reporting time by streamlining report creation. Instead of starting from scratch each month, they now simply duplicate reports and update dates, numbers, and comments. The integration with SE Ranking also eliminates the need to troubleshoot data connectors, saving even more time and hassle.

✅ Consolidated their reporting stack by switching to a single reporting tool, reducing complexity. Plus, the support teams at both Swydo and SE Ranking have been highly responsive, helping the agency maximize value from both platforms.

Looking ahead, Insight Online is exploring additional SE Ranking data integrations.

Takeaways

This case study highlights how choosing a better reporting integration can lead to efficiency improvements.

Halyna Kuzmovych

Senior Product Marketing Manager at SE Ranking

Insight Online’s story is a great example of how the right integration can simplify complex workflows. Keyword tracking is often the foundation of SEO reporting, and making it easy to access that data frees up agencies to focus on strategy and results.

For Insight Online, switching to SE Ranking & Swydo transformed reporting from a headache into a streamlined, scalable system.

Jeroen Maljers

Founder & CEO at Swydo

Reporting shouldn’t be a time drain or a technical puzzle. Insight Online streamlined their entire process by integrating SE Ranking directly into Swydo, eliminating the need for extra tools or manual work. They achieved a faster, more reliable workflow that gives their team more time to focus on performance. That’s exactly what we strive for at Swydo: delivering a simple, scalable, and dependable reporting solution that empowers agencies to work smarter and confidently improve campaign results.

If you want to streamline reporting just like Insight Online did, sign up for a 14-day free trial with SE Ranking and try Swydo!