Google requires ecommerce stores to specify in their structured data which country their return policies apply to.
The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching out to sales, only when they are absolutely ready to do so. Part of the reason for this is due to the increase in size of…
Over the years, I have been asked to audit numerous enterprise search programs, transforming them into world-class solutions. Time and again, I found that the SEO teams were smart, capable, and executing the playbook, but the results weren’t materializing. Rankings were volatile. Organic traffic plateaued. The executive team grew frustrated. Eventually, someone asked the inevitable:…
This edited extract is from Community Building for Marketers by Areej AbuAli ©2025 and is reproduced with permission from Kogan Page Ltd. There are many different concepts of what a community is, and various definitions. Outside the context of marketing terminology, the word “community” is primarily associated with local areas or neighbourhoods. The concept of…
You’ve put in the work—your website is polished, your content is strong—but if your backlink profile is full of junk, you’re sinking instead of swimming. Not all backlinks help; some actively drag you down.
The question for this edition of Ask An SEO comes from a reader who’s trying to make their rebrand stick in search: “Our company recently went through a rebrand with a new name. We’re seeing our old brand name still dominating search results, while our new brand barely registers. What’s the best approach to transition…
If you’ve been paying attention to the search landscape lately, you’ve probably asked the question: