Daily Search Forum Recap: March 18, 2025
36,216 Articles as
barry.schwartz
What Is Video Advertising? Video advertising is a paid marketing tactic that uses video content to promote products, services, or brands in an engaging way—often on social media platforms. For example, here’s a YouTube video ad promoting software company Parallels:
blog/”>Blog / SEO Industry News / How AI-Generated Content Performs in Search: Results from an Experiment by SE Ranking Businesses have been using AI to automate different tasks, including content creation, for a while. But how effective is it exactly? From an ethical standpoint, Google says that content should be high-quality and genuinely benefit users,…
Create multi-format content Most teams stop at blog posts, and that’s a big mistake. The brands that own the SERPs, like HubSpot, Monday.com, and Salesforce, build topic clusters beyond the blog. They include webinars, videos, social content, and more. Diversifying formats helps them show up across every stage of the buyer journey. To do the…
Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights The new guidelines recommend using Google Analytics and Google Search Console together. Google Analytics tracks user behavior on your website, while Search Console monitors your site’s performance in Google Search. This combination gives you a…
I’ve had this post in drafts for a while, mostly as a container for me to drop bits into for when I get time to expand it into a proper newsletter. Then, my good friend Jono Alderson published his excellent piece on semantic HTML, and for a few weeks, I lost the will to complete…
Ranking on Google is tough, but featured snippets give you a chance to appear at the very top, above all search results. This means more clicks, better visibility, and instant credibility without needing the #1 spot. Many websites miss out because they don’t structure their content properly. Google favors clear, direct answers, and if your…