Daily Search Forum Recap: June 27, 2025
36,804 Articles as
barry.schwartz
WordPress is the most popular content management system in the world, arguably because of its ability to become virtually any kind of website users want it to be. This flexibility is made possible by thousands of third-party plugins that add the features needed to turn ideas into functioning businesses and platforms. The WordPress plugin community…
Utilities companies face unique SEO/” target=”_blank” rel=”noopener”>SEO challenges. Surprisingly, 60% of utilities companies are still in the dark, relying on age-old marketing methods. Competition is fierce, and standing out requires a smart, targeted approach. That’s where strategic link building for utilities companies comes in. This isn’t just about getting more links! It’s about building valuable…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
“Do we even need copywriters now that we have AI tools like Claude and ChatGPT?” That’s a valid question — after all, even a few so-so-prompts entered into ChatGPT can give you a decent first draft. But does that mean that copywriters are so 2019, and you can hire a junior writer to create prompts…
In this edition of Ask An SEO, a marketing leader reaches out with a question: My company put pressure on me to deliver results of more traffic to our product pages. How can I try to convince the CMO that we should invest more in brand building that will most likely reduce traffic? There’s so…
blog/”>Blog / SERP-features/”>Google SERP Features / Everything about Google AI Overviews: How Things Have Changed from SGE to Now AI is being integrated into every field, and Google is no exception. The company actively uses this technology across its innovations, including search pages. That’s right—we’re talking about the popular AI Overviews! We’ve put together a…