Daily Search Forum Recap: June 13, 2025

First, we had “blog/the-great-decoupling/”>the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their strategies since losing clicks to Google.  You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study has revealed that…

Getting cited in generative engines doesn’t follow the same playbook as SEO. In fact, some tactics that work in traditional search won’t help your visibility in ChatGPT, Gemini, and Perplexity. Here’s what to avoid: Assuming SEO rankings equal AI visibility Ranking well in Google doesn’t mean you’ll be featured in generative answers. AI engines use…

This post was sponsored by Bluepear. The opinions expressed in this article are the sponsor’s own. Have you ever seen an ad that looks just like your favorite brand’s ad, but isn’t? Ad hijacking. Ever clicked an ad expecting to reach Nike’s website but ended up on some random store you’d never heard of? Ad hijacking….

In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller clarified how CSS affects SEO. While some aspects of CSS have no bearing on SEO, others can directly influence how search engines interpret and rank content. Here’s what matters and what doesn’t. Class Names Don’t Matter For Rankings One…

Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours. I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t…