Daily Search Forum Recap: June 10, 2025
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barry.schwartz
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller discussed when lazy loading helps and when it can slow pages. Splitt used a real-world example on developers.google.com to illustrate a common pattern: making every image lazy by default can delay Largest Contentful Paint (LCP) if it includes above-the-fold…
Google’s martin Splitt and John Mueller discussed how long it takes for SEO to have an effect. Google’s John Mueller explained that there are different levels of optimization and that some have a more immediate effect than other more complex changes. Visible Changes From SEO Some SEOs like to make blanket statements that SEO is…
What Is Answer Engine Optimization? Answer engine optimization (AEO) is a set of marketing practices used to increase your brand’s visibility in AI-generated answers—like Google’s AI Mode and ChatGPT responses. Here’s an example of how a brand can appear in an AI answer:
Google is sending some of its advertisers personalized emails about how they can boost their ads performance by following a few steps. The email is titled, “Your step-by-step guide to boost ads performance.” Govind Singh Panwar posted the email on X and it reads: To help you achieve your business goals, we’ve created a personalised,…
This is a programming note that I will be completely offline for the holiday of Shavout/Shavous on Monday and Tuesday, June 2nd and 3rd. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours. I will be completely offline, so any social media posts, tweets, or anything coming from…
Whether you’re working on a brand new website, or building your existing site’s organic presence, it’s important to showcase your topical authority to both Google and your audience. They want to see that the information you provide, or the products that you sell, are of great quality and are coming from a credible source. That’s…