Daily Search Forum Recap: February 4, 2025
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barry.schwartz
Google’s Search Relations team recently shared insights about how the search engine handles HTTP status codes during a “Search Off the Record” podcast. Gary Illyes and Martin Splitt from Google discussed several status code categories commonly misunderstood by SEO professionals. How Google Views Certain HTTP Status Codes While the podcast didn’t cover every HTTP status…
Get the week’s best marketing content Does being seen more on the web lead to more mentions in AI assistants? I’m defining “being seen” or web visibility as the estimated total monthly organic search traffic to all pages that mention the entity. These are prominent pages on the web, with a lot of visibility. Having…
So step one to communicating really effectively with your senior SEO stakeholders is identifying the outcomes that matter to them. That’s the goals, the things that they’re being tasked with, the stuff that they are having to talk to their stakeholders about every day. These are the initiatives and goals that you’ve heard spoken about…
For years, traditional SEO focused on optimizing for the 10 blue links in Google’s SERPs, but that can’t be your only focus now. AI-powered tools like ChatGPT, Google’s AI Overviews, and Gemini are now delivering direct answers often without users ever clicking a search result. This case study breaks down how my team at The…
Are you building backlinks but don’t know if they’re actually doing anything? Are you spending money and time with nothing to show for it? A link building campaign should increase your site’s authority, rankings, and traffic. But unless you track your progress, you won’t know if your efforts are paying off. Worse, low-quality links can…
Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners. If you do SEO properly, you’re automatically doing semantic SEO. It’s just that most people aren’t doing it properly… You can also take it up a notch and use semantic text analytics software to extract the most dominant topics and…