Link Building

Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over 

“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, supposed to mean Generative Engine Optimization). This article grew out of…

An advisory was issued for the Ocean Extra WordPress plugin that is susceptible to stored cross-site scripting, which enables attackers to upload malicious scripts that execute on the site when a user visits the affected website. Ocean Extra WordPress Plugin The vulnerability affects only the Ocean Extra plugin by oceanwp, a plugin that extends the…

Google is apparently having trouble identifying paywalled content due to a standard way paywalled content is handled by publishers like news sites. It’s asking that publishers with paywalled content change the way they block content so as to help Google out. Search Related JavaScript Problems Google updated their guidelines with a call for publishers to…

Think AI can fully run your marketing strategy on autopilot? Wondering why your AI-generated content isn’t delivering results? Feel like your AI tools should be doing more, without another string of prompts? Bust the myths. Fix your funnel. Get AI working with your budget, against it. If you’re under pressure to make more profit with…

For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most SEOs would like to believe their work is strategic. Many executives see it as tactical. The truth is somewhere in between, and the arrival of generative AI is forcing a new level of clarity. This…

LinkedIn reports that professionals are more likely to seek workplace advice from people they know than from AI tools or search engines. A new LinkedIn study finds that 43% turn to their networks first, with nearly two-thirds saying colleagues help them decide faster and with more confidence. Key Findings LinkedIn’s research indicates that professional networks…

Google’s AI Overviews have changed how search works. Now, instead of just seeing a list of websites, users are often met with a full AI-generated summary right at the top—before they even click anything. It’s fast. It’s detailed. And it’s changing how people interact with search results. But for SEOs and marketers, this shift raises…

Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. The August spam update started August 26 and applies worldwide. Expect possible ranking and traffic swings during the multi-week rollout. Monitor trends in Search Console and stay aligned with Google’s spam policies. Source link

In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable business outcomes. Many organizations see AI as the definitive means of achieving this efficiency. The reality is that AI is no longer a speculative investment. It has emerged as a strategic enabler to unify data,…