Google’s Gary Illyes answered questions during the recent Search Central Live Deep Dive in Asia about whether or not they use the new Multi‑Vector Retrieval via Fixed‑Dimensional Encodings (MUVERA) retrieval method and also if they’re using Graph Foundation Models. MUVERA Google recently announced MUVERA in a blog post and a research paper: a method that…
If you want to keep your momentum going into the new year, you’ve come to the right place. Our February roundup includes the tips you need to stay on top. We’ll start with the case studies. First, you’ll learn how well PBNs work in foreign SEO. Then, you’ll discover one SEOs method for achieving 600%+…
blog/”>Blog / Studies & Surveys / Freelance vs. in-house SEO salary: Insights from the 2025 survey SEO and Content Marketing Expert at SE Ranking Reviewed by Svitlana Tomko SEO Research Analyst specializing in data-driven SEO analysis, experiments, and industry studies. SEO salaries vary a lot, but how much of that comes down to whether you…
Google’s search ranking volatility continues and continues, it is weird at this point. Google Search Live with video is finally rolling out. Google AI Mode added file uploads, canvas planner and search while browsing. Google is testing help me shop in AI Mode. Google AI Mode is expanding to the UK. Google Search Central had…
Bing has updated its sitemap guidance with a renewed focus on the lastmod tag, highlighting its role in AI-powered search to determine which pages need to be recrawled. While real-time tools like IndexNow offer faster updates, Bing says accurate lastmod values help keep content discoverable, especially on frequently updated or large-scale sites. Bing Prioritizes lastmod…
What Is Answer Engine Optimization? Answer engine optimization (AEO) is a set of marketing practices used to increase your brand’s visibility in AI-generated answers—like Google’s AI Mode and ChatGPT responses. Here’s an example of how a brand can appear in an AI answer:
If you run a local business, you know the rush: a new five-star review drops, and you’re riding high on social proof. But one bad review? It can feel like someone graffiti-tagged your storefront with “AVOID AT ALL COSTS.” That one-star review will keep you up at night. Over the past two decades, we’ve gone…
Has AI and social media killed SEO in 2025? Not even close. Here’s the thing: on one side, we’ve got how people feel about SEO these days—the doom-and-gloom headlines, the panic about zero-click searches, the fear that AI has made everything obsolete. But on the other hand, the data tells a totally different story. The data…
A few weeks ago, I fell down a rabbit hole of cottagecore TikTok and Japanese jazz-funk from the ’70s. I didn’t search for it. I didn’t ask for it. But, somehow, my For You Page and Spotify knew. They knew before I did. That’s the power of what I call B2Me, from broad strokes to…
blog/”>Blog / Studies & Surveys / SEO salaries in 2025: Survey insights on how much SEO specialists really earn SEO and Content Marketing Expert at SE Ranking Reviewed by Svitlana Tomko SEO Research Analyst specializing in data-driven SEO analysis, experiments, and industry studies. It’s 2025, and with the rise of generative search, SEOs are stepping…