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Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.

Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog. I’ll be honest: there are parts of my job that I don’t like. Writing my 500th article on content gap analysis because we found a new long-tail keyword to target. Listing out the features of 30 free SEO tools for yet…

Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They are researching in AI summaries, asking questions out loud to their phones, and converting through conversations that happen outside of what most analytics can track. Our latest ebook, “The Future Of Search: 16 Actionable Pivots…

In December 2020, many affiliate websites completely lost their rankings due to Google’s Core Algorithm Update. If your site’s rankings were also wiped out by this update or if you just want to make sure your sites won’t be affected by it in the future, this post is for you. At the time, I had…

blog/”>Blog / SE Ranking Tools & Updates / SE Ranking acquires Planable to help brands stay visible in the AI search era CEO at SE Ranking. Vik has been in the tech and marketing game for over a decade, focusing on building products that solve real-world problems. In this very special post on the SE…

The past month was a bit intense with Google search ranking volatility. With the June 2025 core update kicking off the day before July 1st, we started to see ranking movement in early July and it continues throughout the core update, even after it finished. It was just a super-heated month with Google Search. Source…

The Core Web Vitals Technology Report shows the top-ranked content management systems by Core Web Vitals (CWV) for the month of June (July’s statistics aren’t out yet). The breakout star this year is an e-commerce platform, which is notable because shopping sites generally have poor performance due to the heavy JavaScript and image loads necessary…

Here’s a statistic that should raise the eyebrows of every SEO professional: blog/google-ai-mode-seo-impact/” style=”text-decoration:none”>92-94% of AI Mode searches were zero-click searches. Naturally traffic drops are being widely reported or predicted.  This means visibility in AI search is incredibly critical for brands. If your brand isn’t being mentioned or clearly cited, then you could rapidly become…

So key points, as I say, it’s a tab like News and like those other things.  Unlike News and like those other things, it doesn’t get broken out unfortunately in Google Search Console. It’s just lumped in with regular search. You can filter out News, you can filter out Image search in Search Console. You…

There are plenty of website metrics out there, and just as many tools to track them. So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all with one free, privacy-friendly tool that’s ready for the AI age….