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Google has blog.google/products/search/preferred-sources”>launched the Preferred Sources top stories feature fully in the US and India, after testing it in Search Labs for a bit over six weeks. As I said then, this is a nice feature for publishers and hopefully will lead to more traffic from Google Search for some. For example, you can add…

An advisory was issued for three WordPress file management plugins that are affected by a vulnerability that allows unauthenticated attackers delete arbitrary files. The three plugins are installed in over 1.3 million websites. Outdated Version Of elFinder The vulnerability is caused by outdated versions of the elFinder file manager, specifically versions 2.1.64 and earlier. These…

OpenAI announced the release of GPT‑5 on August 7, 2025 and began rolling out the model to free and paid users the same day. As with previous models, limits depend on the user’s specific plan. GPT-5 is also available through the OpenAI API for developers and businesses. Currently, GPT-5 is the #1 model on LMArena—a…

Point two is citations. These pieces of content are still getting cited in AI Overviews or in ChatGPT. They still sometimes provide the source from where they got the information. Okay, the clicks are a tenth, if not more, than what you used to get. But if someone is going to get it, at least…

First, we had “blog/the-great-decoupling/”>the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their strategies since losing clicks to Google.  You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study has revealed that…

I’ve had this post in drafts for a while, mostly as a container for me to drop bits into for when I get time to expand it into a proper newsletter. Then, my good friend Jono Alderson published his excellent piece on semantic HTML, and for a few weeks, I lost the will to complete…

Do you have an eCommerce website with hundreds of category pages and thousands of product pages? Learn how to grow your organic Google traffic in this follow along case study. I’ll guide you step-by-step so you can learn the same tactics that my team at The Search Initiative used to double our client’s organic traffic…

blog/”>Blog / Best Marketing Tools / 50+ Best AI Tools Written by Katarzyna Rojewska B2B Marketing Manager and Freelance Senior Copywriter. Katarzyna is skilled in SEO copywriting and building comprehensive marketing strategies Artificial intelligence is revolutionizing the way we work. Today, we can find AI-based tools to help us in almost every aspect of our…