Sponsored by Semrush, written by Hilary Bird and edited by Rebecca Kelley Backlinks continue to hold a significant influence on SEO“>SEO. This fundamental off-page SEO elemeny can debatably carry more weight than nearly any on-page SEO factor. A backlink (a.k.a., inbound or incoming link) is when an external website links back to your website. Likewise,…
“Do we even need copywriters now that we have AI tools like Claude and ChatGPT?” That’s a valid question — after all, even a few so-so-prompts entered into ChatGPT can give you a decent first draft. But does that mean that copywriters are so 2019, and you can hire a junior writer to create prompts…
blog/”>Blog / SEO-strategy/”>SEO Strategy / Defining Semantic SEO and How to Optimize for Semantic Search The search landscape has changed dramatically over the past decade, with semantic web technology emerging as a key feature. Users now expect search engines to grasp natural language better than ever before. And yes, Google has achieved some remarkable accomplishments…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…