5 tips to pitch stories that rank and resonate

5 tips to pitch stories that rank and resonate

Crafting PR campaigns that stand out to journalists while driving SEO“>SEO value is more challenging than ever. To succeed, brands must move beyond generic pitches and undercooked ideas, focusing instead on tailored strategies that resonate with journalists, meet editorial needs, and deliver content that both ranks and resonates. Digital PR and SEO: A crowded, competitive…

Google Phrase Match: Everything You Need To Know

Everything You Need To Know

Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords can now capture broader, intent-aligned search terms. Recent updates focus on “relevant variations” of search…

18 Eye-Catching Social Media Ad Examples to Spark Your Creativity

18 Eye-Catching Social Media Ad Examples to Spark Your Creativity

The best social media ads capture attention and leave an impression. People are distracted, scrolling through their feeds and the last thing they typically want to see is an intrusive ad.  But some brands and businesses achieved this balance. The ads that resonate the best use creativity to connect to people’s emotions and motivations. We’ve…

Automattic Turns Against WordPress Community Itself

Automattic Turns Against WordPress Community Itself

Automattic announced it is minimizing support for the WordPress.org CMS project, framing the withdrawal of resources as a positive change to strengthen WordPress. The announcement attributed the decision to WP Engine’s lawsuit and by the sentiment that the WordPress “community” that seemingly approves of this level of investment. Automattic Asserts It’s The Victim Multiple passages…