This template allows for a nuanced assessment, helping you prioritize which content to retain, update, or remove. Performance benchmarking After scoring is complete and before you remove any content, establish a performance benchmark by measuring key metrics such as: This baseline data lets you compare performance after the removal and assess whether the changes were beneficial,…
There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. blog/ai-content-is-short-term-arbitrage/”>AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the internet. But…
DeepSeek’s terms of use contain requirements that may make users reconsider using the app, as they could shift the balance between benefits and perceived risks by imposing significant financial obligations. One such requirement makes users liable for travel and litigation expenses if they violate the terms and the violation results in legal action. Terms Of…
Many businesses struggle to make their voices heard in a crowded market. Blogger outreach tools simplify the process of connecting with influencers and thought leaders who can promote your message. Yet, for marketers, the task is not only to discover bloggers but also to get them interested in such a manner that fruitful partnerships ensue….
blog/”>Blog / SEO Industry News / How AI-Generated Content Performs in Search: Results from an Experiment by SE Ranking Businesses have been using AI to automate different tasks, including content creation, for a while. But how effective is it exactly? From an ethical standpoint, Google says that content should be high-quality and genuinely benefit users,…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
blog/”>Blog / Agency Operations / 18 Use Cases: How to use SE Ranking to pitch your agency to new clients Setting the stage for a strong pitch often comes down to knowing what to analyze first and how deep to go. It can be challenging to do it quickly and efficiently without wasting resources. This…
We may be seeing more Google search ranking volatility start to get heated starting this weekend, through January 20th and 21st (and maybe today). Some of the SEO-rank-checking-tools-volatility-continues-38759.html”>Google tracking tools are having issues tracking these changes but some are not. But I do see a lot of chatter spike in the past couple of days….
Google has updated its documentation to provide clearer guidance on its site reputation abuse policy. The changes are meant to you better understand what qualifies as a violation and how to stay compliant. While the updates don’t change how the policy is applied, they make the rules easier to follow by incorporating more detailed explanations…
Is SEO dead in 2025? Simply put, no. But it’s evolving quickly—as it has done many times before. One thing is certain, however: 2024 was a tough year for SEOs. Google’s AI overviews and core updates shook up search rankings. Watching rankings drop without explanation was frustrating, leaving many wondering if SEO even had a…