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An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what pages are indexed on a site. The SEO proposed using noindex to get the pages dropped from Google’s index and then adding the individual URLs to robots.txt. Google’s John Mueller suggested a solution that goes…

Freelance writers who handle multiple projects can use online writing tools to improve efficiency, accuracy, and output.  Completing assignments faster frees time to pursue new writing projects or focus on other parts of the freelancing business. Below are 14 tools for writing that can support you throughout the entire writing process.  These tools accelerate the…

While Moz’s Domain Authority (DA) isn’t a ranking factor, the Ziff Davis study confirms it’s a strong directional indicator of site authority, which aligns with the high-quality sources favored in LLM training​. In a Moz roundup on the Google Leaks, blog/google-api-leaks#4.-given-the-revelation-of-‘siteauthority’-in-the-leaked-documents,-how-do-you-think-this-affects-the-industry%E2%80%99s-understanding-of-domain-authority?” rel=”noopener noreferrer” target=”_blank”>Rand Fishkin pointed out, “Google has been misleading marketers for years when saying they…

We studied the traffic of 3,000 websites to better understand the size and make-up of AI traffic—including how much of it is being sent, the most common referral sources, and how that differs depending on the size of the site. We analyzed the traffic differences between sites driving greater than 10,000 visitors, between 1,000 and 9,999…

Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights The new guidelines recommend using Google Analytics and Google Search Console together. Google Analytics tracks user behavior on your website, while Search Console monitors your site’s performance in Google Search. This combination gives you a…

Are you building backlinks but don’t know if they’re actually doing anything? Are you spending money and time with nothing to show for it? A link building campaign should increase your site’s authority, rankings, and traffic. But unless you track your progress, you won’t know if your efforts are paying off. Worse, low-quality links can…

blog/”>Blog / Best Marketing Tools / 10 Best Moz Alternatives: A Comparison of Features, Usability, and Cost Moz is a widely recognized all-in-one SEO software catering to small businesses, agencies, and large enterprises. It provides comprehensive monitoring of site parameters and aims to help to enhance visibility in search results. Moz offers three options to…

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Struggling to adapt your SEO strategy to ever-changing AI-driven SERPs? Have the most recent Google updates left your rank-tracking methods outdated? What happens when you can no longer deliver key information on traffic sources? Generative AI (GenAI) technologies…

Off-Page SEO Checklist Follow these eight steps to get the most from your off-page SEO efforts.  1. Audit Your Backlink Profile Auditing your backlink profile (i.e., all the backlinks to your site) helps you assess the quality and relevance of the links pointing to your site to uncover ways to strengthen your profile—and that can…