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There is some chatter in the SEO community that Google Image Search may be down ranking, lowering the rankings, of AI-generated images, in favor of non-AI-generated images within the Google Image search results. Zack Notes posted about this on LinkedIn and shared some charts showing a drop in image traffic from Google Image Search in…

Google’s search algorithms are showing multiple languages in the sitelinks for Google Search Console. Regardless of whether this is new or not, it may give an idea of how the underlying algorithm evaluates a website for sitelinks. Sitelinks Are Supposed To Be Helpful Sitelinks is a Google Search feature that shows links to different areas…

What Is Conversion Rate Optimization?  Conversion rate optimization (CRO) is the process of increasing the percentage of visitors who take a desired action (purchasing, signing up for a free trial, booking a demo. etc.) on your website or mobile app. It’s important because converting more visitors into leads and customers can grow your business. And…

Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools. Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t using an…

What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself. The problem is, it’s time-consuming to sort valuable advice from all the misinformation on forums and social media about how to optimize XML sitemaps So,…

Utilities companies face unique SEO/” target=”_blank” rel=”noopener”>SEO challenges. Surprisingly, 60% of utilities companies are still in the dark, relying on age-old marketing methods. Competition is fierce, and standing out requires a smart, targeted approach. That’s where strategic link building for utilities companies comes in.  This isn’t just about getting more links! It’s about building valuable…

Raise your hand if your AI-generated content is flat, basic, and feels about as engaging as a DMV manual. 🙋‍♀️  Yup, we’ve all been there! Here are six reasons your AI-generated content sounds dull—and what you can do to make it shine. You’ve accidentally copied someone’s content. Here’s a real-life example that could have happened…

Topical authority has been all the rage and has been the go-to strategy for SEOs over the past few years. The idea here is to write everything about your industry as you can, and Google should see you as the go-to source and rank you. But, is there a more effective method that can help…

blog/”>Blog / SEO Industry News / DeepSeek: Cost-effective AI for SEOs or overhyped ChatGPT competitor? Overhyped or not, when a little-known Chinese AI model suddenly dethrones ChatGPT in the Apple Store charts, it’s time to start paying attention. A quick Google search on DeepSeek reveals a rabbit hole of divided opinions. Some celebrate it for…