What Is Video Advertising? Video advertising is a paid marketing tactic that uses video content to promote products, services, or brands in an engaging way—often on social media platforms. For example, here’s a YouTube video ad promoting software company Parallels:
Getting customers is the lifeblood of any business. But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. It’s hard to know which one to choose, considering that you have limited resources. Fortunately, most strategies on how to get customers boil down to these four fundamental methods:
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic. ChatGPT referrals to publishers are growing eightfold but remain under 0.1% of total traffic. The New York Post, The Guardian, and Forbes saw the most ChatGPT-driven visits. Traditional search engines still drive majority of publisher traffic….
You work hard to craft your political campaign’s message and reach your target audience. But what if others try to drown out your voice and bury your message? Here comes link building for political campaigns, which can help your words reach the right audience clearly and loudly. But, a weak or non-existent link building strategy…
blog/”>Blog / SE Ranking News / SE Ranking’s SMM Tool: The Ultimate Solution for Social Media Efficiency Managing social media can quickly become overwhelming with tools that underdeliver, overcharge, or make things unnecessarily complicated. SE Ranking’s new SMM tool takes a different approach, offering all the features you need in one centralized hub. It allows…
It’s been almost two weeks since I last reported on a Google Search ranking update (unconfirmed) and that may be a recent record. But that being said, I am now seeing some signs of another unconfirmed Google update. The tools are starting to spike, and I am seeing some limited chatter within the SEO community….
Google’s Martin Splitt answers whether adding an audio version of a blog article will impact the page’s search ranking. Adding audio to blog posts won’t boost SEO directly. Audio enhances user experience and accessibility. Happy users can lead to more shares and links. Source link
What Are KPIs in Marketing? Key performance indicators (KPIs) in marketing are data points that indicate how your business is performing in relation to specific marketing goals. For example, if you’re aiming to increase online sales, then website traffic could be a marketing KPI. Setting and tracking KPIs helps you understand the impact of your…
While high-volume keywords may seem appetizing, it doesn’t always yield meaningful returns. The initial psychological response to seeing high-volume keywords in your niche may whet your appetite, but it’s important to be pragmatic and avoid exercises in marketing futility. High-volume keywords likely fall into one of the following buckets: Informational queries: Stiff competition from Wikipedia,…
Get the week’s best marketing content Life is full of huge, difficult questions. Are we alone in the universe? Why do movie characters never say “goodbye” before hanging up? And how do you pronounce Ahrefs? I can answer one of those questions for you. (Sorry, the universe thing is above my pay grade.) Ahrefs is pronounced…