Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
TikTok, including Douyin in China, earned $6 billion in in-app purchases last year, more than double any competitor, according to Sensor Tower’s Q4 blog/q4-2024-digital-market-index-report” target=”_blank” rel=”noopener”>Digital Market Index. This marked a 36% increase from the previous year, showcasing TikTok’s growing financial dominance in mobile commerce. Mobile App Market Growth Global in-app purchase revenue reached $39.4…
Review platforms can help you build trust with your audience, improve online visibility, and gain a competitive edge. To choose the right review platform(s) for your business, consider: Which platforms are popular with your target audience How much effort and expense is needed to remain active on each platform What features you want from your…
How I use AI for conversion optimization First, you need to give AI a webpage for analysis You can copy and paste the text below into an AI tool for a quick messaging review. Alternatively, you can also take a full-page screenshot (using tools like Snagit) and upload it alongside an audit prompt. This allows the…
SEO and the stock market — two completely different worlds. Yet when you run a correlation analysis between organic traffic and stock price on, say, Nasdaq, you suddenly get a strong positive correlation. Here’s why that happens and what it means. The combined stock prices typically rose along with the total organic traffic they received. Our…
This week’s Ask An SEO question comes from Harjeet: “Hi! I have a website that provides information of warehouses all over United states. The problem is that only eight to nine pages are indexed by Google. But it has many dynamic pages. For example, if you do a search for any location on homepage search…
Growing a startup online is tough because there’s so much competition. To stand out, you need a strong SEO strategy. One of the best ways to improve your rankings is through Link Building for Startups. A solid link-building plan helps you gain trust, attract more visitors, and rank higher in search results. Research shows that…
blog/”>Blog / SEO-strategy/”>SEO Strategy / How to optimize for AI Overviews: 7 best practices to follow According to Google, you should be able to qualify for inclusion in AI Overviews just by following its Search Essential guidance. However, some specific tactics could help your website get featured. We analyzed opinions around the web, added our…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home country will work everywhere, think again. From currency mismatches to targeting mishaps, international PPC comes with a unique set of challenges. To…