This step is essential; without it, Copilot won’t scan the page properly or provide an accurate summary. Review skills, recommendations, and certifications Copilot will highlight key details, including: Professional skills Endorsements and recommendations Certifications and memberships Interests and affiliations It generates a snapshot of your professional background, making it easier to build a concise and…
Digital marketing analytics helps you understand which of your marketing tactics work and which don’t. The more you know about the effects of your efforts, the better you can allocate your time and budget. Basic digital marketing analytics is easier than it sounds and provides enough information to evaluate your performance, create reports, and plan…
Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all, I challenge you to explore these 14 uncommon types of content. Many marketers overlook these unconventional digital content formats, but they can be highly effective. Slot some of these content styles into your arsenal to mix up…
blog/”>Blog / SEO Industry News / DeepSeek vs. ChatGPT vs. AI Overviews: Which AI model handles YMYL topics best? In January 2025, DeepSeek introduced its DeepSeek-R1 model, quickly gaining attention for its advanced AI capabilities and open-access approach. Following its rising popularity, growing user base, and frequent comparisons with other market leaders, we conducted a…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
Today’s Ask an SEO question comes from Colin in London, UK. “My question is about duplicate content. I work for a group of schools in the UK. We have 21 schools, each has its own website and domain with a link or banner linking back to our main group website. The schools are very busy,…
Content marketing is changing. And it’s changing fast. I’ve rarely seen any industry transform so rapidly in just a few years. The main drivers? AI and shifting consumer behavior. In this guide, I’ll walk you through the 11 hottest trends to help you understand where our industry is headed. Let’s get started. 1. Content with…
Collect competitor URLs using Moz Site Crawl or a sitemap export. Next, import the URLs into Google Sheets and apply the same GPT formula used for your site. =GPT(“Based on the string provided, assign it to one of these themes: ‘Dog Health’, ‘Dog Recipes’, ‘Dog Behavior’, ‘Dog Breed’, ‘Seasonality/Events’, ‘OTHER’, Use the examples as a guide but…
Here are two ideas that can be true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels. SEO really has changed: Talk to website owners, and you’ll even hear whispers that some companies are losing 20–40% of their monthly clicks from search. 1…
Lalindra from Ontario asks: “Does the dwell time and user engagement after clicking on Google Ads impact search engine rankings? If yes, since when has this been in effect?” That is a really good question! It goes along the common myth of PPC impacting SEO, where the more you spend, the better your SEO is….