Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to the ad community and increased that from 100 to 10,000 negative keywords. Ginny Marvin, Google’s Ads Liaison, wrote on X, “we heard…
I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context of SEO requires reading both the original source on compression ratios and the research paper itself before drawing…
Juggling multiple platforms, shifting trends, and fierce competition often leaves advertisers guessing which tactics truly deliver. But what if you could pinpoint what’s already driving results for others? AdClarity – Advertising Intelligence takes the mystery out of digital advertising by revealing your rivals’ strategies across the web and social media. It can help you minimize…
Note the steady climb until Q3 (July) of 2023, with a precipitous drop into Q4 of 2023, followed by another, faster climb to current highs. Summer of 2023 was a period of historically high ranking flux, culminating in an August Core Update, September Helpful Content Update, and October Spam Update. It’s difficult to separate signal from…
We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even including big names like Linus Tech Tips and Lenny Rachitsky:
New research shows that ChatGPT, Claude, and other AI systems leave distinctive “fingerprints” in their writing. Here’s how you can use this knowledge to identify AI content and improve your AI-assisted output. The AI Fingerprint: What You Need to Know Researchers have discovered that different AI writing systems produce text with unique, identifiable patterns. Analyzing…
blog/”>Blog / Best Marketing Tools / 10+ Ahrefs Alternatives: Features, Pricing, Pros, and Cons Ahrefs is one of the most popular and widely-utilized SEO tools with a massive dataset of 28.7 billion keywords and over 380 billion indexed pages. Extensive backlink databases make Ahrefs top the list of the best SEO link building software. However,…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
Google has discontinued its Page Annotations feature in the iOS app, which automatically added search links to webpages. The feature was introduced late last year and converted certain website text into Google Search links without publisher consent. Recent updates confirm that it’s no longer supported. Short-Lived & Controversial The Page Annotations feature was first announced…
Building an SEO content strategy comes with many challenges. Knowing which keywords, topics, and pages to prioritize in your plan isn’t easy. And keyword clusters can help you target more traffic but creating those clusters takes time. The Keyword Strategy Builder tool makes this easy. Powered by AI, it quickly transforms your manual clustering efforts…