A high-severity vulnerability was discovered and patched in the All-in-One WP Migration and Backup plugin, which has over five million installations. The vulnerability requires no user authentication, making it easier for an attacker to compromise a website, but this is mitigated by a restricted attack method. The vulnerability was assigned a severity rating of 7.5…
blog/”>Blog / SEO Industry News / Grok 3 and ChatGPT showdown: Is Musk’s new AI really the best LLM on Earth? The short answer? Probably not. Things are ramping up quick in the AI world, which means we need to look beyond just Grok 3 and ChatGPT to see the full picture. When Elon Musk launched…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
Google blog.google/products/gemini/new-gemini-app-features-march-2025/” target=”_blank” rel=”noopener”>announced it will make its Deep Research feature available to all users for free on a limited basis, while introducing several updates to Gemini. With this rollout, Gemini is now equipped with enhanced reasoning capabilities, personalization features, and expanded app connectivity. Free Access with Limitations Google’s Deep Research tool, which processes information…
Content marketing is changing fast. What worked a few months ago may not deliver the same results today. For small businesses, that means being strategic about where to invest time and resources. In this guide, I’ll show you how to build a content marketing strategy that maximizes your time, budget, and efforts. But first… Does…
If I could say this honestly, one reason attribution is so difficult is that some executives just don’t get it. Not all, of course, but generally, there’s a misunderstanding of how content works. I’ve had awkward conversations with executives who ask, “Show us the value of this blog post.” My reaction is, what? You don’t…
If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the only education SEO guide you’ll ever need. Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of this post comes…
Google has officially begun rolling out its March 2025 core algorithm update, according to an announcement posted to the Google Search Status Dashboard today. The update commenced at 9:23 AM PDT and is expected to fully deploy across all of Google’s search systems in up to two weeks. The company provided minimal details beyond the…
What if I told you there’s an SEO tactic that allows you to create hundreds of thousands of high quality pages at scale and at a fraction of the cost of doing so manually? Welcome to Programmatic SEO. In this case study, you’ll learn how my team at The Search Initiative grew our client’s organic…
blog/”>Blog / SEO-strategy/”>SEO Strategy / Low-Hanging Fruit SEO: Simple Tactics for Big Results Maximizing time, effort, and money doesn’t just have to be some SEO pipe dream. Some simple (but not magical) SEO tactics can give you a much higher return on investment—even if you’re working with a small budget. This article explores all kinds…