What Is App Store Optimization? App store optimization (ASO) is the process of improving a mobile app’s listing page to increase its visibility in app stores like the Apple App Store and Google Play. For example, if you have a meditation and mindfulness app, ASO can help it appear when someone searches for “meditation app”…
The internet never forgets… unless the page vanishes, the site goes offline, or the content quietly changes overnight. That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option, but it isn’t perfect—it’s slow, sometimes misses…
Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. Indexed pages may not appear if other pages are more relevant or user engagement is low. Google’s process involves discovery, crawling, indexing, and ranking for visibility. Focus on high-quality, user-focused content to improve search visibility….
Want to supercharge your content strategy? Stop overlooking your competitors’ reviews—they’re a goldmine hiding in plain sight. What Competitor Reviews Can Teach You Competitor reviews reveal what frustrates customers, what they love, and—most importantly—what they wish a business would do differently. It’s like a hidden window into your prospects’ brains, giving you valuable insight into…
In 2025, the game of SEO has changed. With advancements in AI, you can build AI SEO experts using code (not humans) to create content at a scale that was previously unachievable… This case study reveals how my agency, The Search Initiative, leveraged AI to generate $491K in monthly revenue—and why every business should be…
blog/”>Blog / Case Studies / How website creation agency Votre Site Pro proved their ROI and retained clients with data-driven SEO reports Reduced reporting time by 2-3 hours per week with automated SE Ranking reports. Cut SEO tool costs by approximately 48% and gained more features by switching from Semrush to SE Ranking. Strengthened client…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
Over the last 12 months, we filled significant gaps in our understanding of AI Chatbots like ChatGPT & Co. We know: Adoption is growing rapidly. AI chatbots send more referrals to websites over time. Referral traffic from AI chatbots has a higher quality than that from Google. You can read all about it in the…
Asking for Google reviews is a simple but powerful way to gather feedback from customers that can help establish your business’s online reputation. More specifically, Google reviews help: Improve credibility with prospective customers Build trust with existing customers Provide feedback you can use to improve your products and/or services Improve local SEO rankings How to…
We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different AI marketing tools lately. Below, you’ll find some we love and use every day, and others we’re keeping a keen eye on in 2025. What is AI used for in marketing? Marketers use AI for search engine optimization, brainstorming content ideas,…