Originality is idealized, especially in tech and marketing. We’re told to “think different,” to coin new terms, to pioneer ideas no one’s heard before and share our thought leadership. But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a…
Google’s AI Overviews have changed how search works. A TrustRadius blog/bridging-the-trust-gap-b2b-tech-buying-in-the-age-of-ai/” target=”_blank” rel=”noopener”>report shows that 72% of B2B buyers see AI Overviews during research. The study found something interesting: 90% of its respondents said they click on the cited sources to check information. This finding differs from previous reports about declining click rates. AI Overviews…
Creating content isn’t the problem—knowing what type of content to create is. Many businesses feel stuck. They keep posting blogs or social media updates, but nothing seems to work. Traffic is low, engagement is flat, and conversions just don’t happen. The real issue? You might be using the wrong kind of content for your audience…
Whether you’re starting out from scratch or growing your existing brand’s organic search presence, there’s nothing stopping you from disrupting the search results pages of your industry one step at a time. The key to doing this is keyword selection. Combine this with killer, shareable content and a solid link building strategy, and you’re well…
blog/”>Blog / AI & Search / How to Analyze AI Overviews and Their Impact on Organic Traffic: A Short Step-by-Step Tutorial Written by Anastasia Kotsiubynska Head of SEO at SE Ranking. Anastasia has extensive experience in website technical and on-page optimization, link building, and content marketing Google’s AI Overviews are shaking things up in SEO,…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T (previously E-A-T). This emerged out of their Search Quality Rater Guidelines, which emphasize the importance of providing users with reliable, valuable, and accurate information and a great website experience. If you give users what…
Google leaders shared new insights on AI in search and the future of SEO during this week’s Google Search Central Live conference in Madrid. This report is based on the thorough coverage by Aleyda Solis, who attended the event and noted the main points. The event featured talks from Google’s Search Relations team, including John…
You might come across a website link that’s just a mess of random numbers and letters—like this: www.example.com/page?id=1234&ref=xyz Now compare that to this: www.example.com/SEO-slug-guide The second one is easier to read, right? That’s the power of a SEO slug. Many website owners and beginners ignore this small part of a URL. But a messy, unclear…