In this edition of Ask An SEO, a marketing leader reaches out with a question: My company put pressure on me to deliver results of more traffic to our product pages. How can I try to convince the CMO that we should invest more in brand building that will most likely reduce traffic? There’s so…
Multi-market Brand Authority has two practical advantages. First, if you primarily serve the UK, Canada, or Australia, you’re going to be much happier with the data. Here are some concrete examples of score increases from our initial testing: +60 — timhortons.ca +39 — bunnings.com.au +36 — bbc.co.uk +33 — tesco.com +26 — canadiantire.ca This passes…
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with their paid ads on platforms like Google Ads, so you can do it better. It helps you uncover which keywords they’re spending money on, what their ads and landing pages look like, and how much budget they might…
If you want to become a better content marketer, you’ll need to master the art and science of messaging. And by “messaging,” I don’t just mean the ethereal notions of “value,” emotional impact, or brand alignment. I mean the real meat of what your brand stands for, how that’s communicated, and why people should care….
Whether you’re working on a brand new website, or building your existing site’s organic presence, it’s important to showcase your topical authority to both Google and your audience. They want to see that the information you provide, or the products that you sell, are of great quality and are coming from a credible source. That’s…
blog/”>Blog / Case Studies / How Spark Interact used SE Ranking to replace manual SEO tasks with smart automation SEO and Content Marketing Expert at SE Ranking Set up automated daily rank monitoring around SE Ranking’s Rank Tracker with instant Google Chat summaries (manual checks no longer needed). Improved the health score of their client’s…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
![Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links [Webinar]](https://serpsurge.com/wp-content/uploads/2025/04/featured-1-731-768x399.png)
Think link building is dead? Think again. In 2025, the backlink game has changed. If your strategy hasn’t, you might be stuck chasing low-impact backlinks that barely move the needle. Top brands are winning big by creating linkable assets that earn high-quality links and boost search rankings. Want in? Join us for our next webinar:…