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Yelp’s antitrust case against Google just survived a critical test. While a judge tossed several claims, she allowed Yelp’s core challenge – focused on Google’s alleged monopoly in local search – to move forward. The broader battle over Big Tech’s power is far from over. The central claims that Google unfairly used its dominance in…

Getting cited in generative engines doesn’t follow the same playbook as SEO. In fact, some tactics that work in traditional search won’t help your visibility in ChatGPT, Gemini, and Perplexity. Here’s what to avoid: Assuming SEO rankings equal AI visibility Ranking well in Google doesn’t mean you’ll be featured in generative answers. AI engines use…

Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners.  If you do SEO properly, you’re automatically doing semantic SEO. It’s just that most people aren’t doing it properly…  You can also take it up a notch and use semantic text analytics software to extract the most dominant topics and…

In this week’s Ask An SEO, Chandrika asks: “What are the important points to consider when doing keyword research for SEO using Google Keyword Planner? Should we focus on keywords with a monthly search volume of 500? Or, should we prioritize keywords with low or high competition?” This is a great question, and here’s an…

Ranking on Google is tough, but featured snippets give you a chance to appear at the very top, above all search results. This means more clicks, better visibility, and instant credibility without needing the #1 spot. Many websites miss out because they don’t structure their content properly. Google favors clear, direct answers, and if your…

At a recent networking event, a writer with 25 years of experience shared that her boss fired her and replaced her with ChatGPT. He believed AI could write all of his marketing collateral for a fraction of the cost. That’s just freakin’ dumb. Who’s going to plan the strategy? Fact-check the output to ensure ChatGPT…

blog/”>Blog / Best Marketing Tools / 10+ Semrush alternatives: Top picks by feature set, usability, and pricing Writer, Editor, YouTuber and Founder of Spark Content Agency. Megan specializes in creating high-impact and SEO-driven content Reviewed by Ivanna Vashyst SEO Specialist at SE Ranking. Ivanna has experience in content marketing, technical SEO, building and performing successful…