Daily Search Forum Recap: August 25, 2025
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
The 5-Step Process To Setting Crystal Clear PPC Goals
Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or the specificity of your landing pages. While those elements are important, they’re meaningless unless they sit on a foundation of alignment with client needs. The cleanest account structure and flawless creatives may hit every platform…
What They Are & How to Get Yours Published
What Are Guest Posts? Guest posts are articles you write and publish on other websites to reach new audiences and possibly earn backlinks (links from other sites that point to yours). The guest posting process involves three steps: Finding relevant websites that accept guest content Pitching your article idea to those websites’ editing or content…
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing. However, over the past months, some SEO/comments/1m47avn/chatgpt_plus_is_secretly_googlepowered_my_hidden/”>SEOs SERP-snippets-for-answers/”>discovered that ChatGPT may have secretly pivoted to using Google instead.
Finding The Balance That Wins Retrieval
Marketers today spend their time on keyword research to uncover opportunities, closing content gaps, making sure pages are crawlable, and aligning content with E-E-A-T principles. Those things still matter. But in a world where generative AI increasingly mediates information, they are not enough. The difference now is retrieval. It doesn’t matter how polished or authoritative…
Plan Link Building Like A Pro
If you want to know whether your website is in good SEO shape or not, you need to check your backlinks. I’ve been doing SEO since 2009. I have played around with both white hat and black hat SEO techniques, and I can tell you from my own experience that your backlink profile health can…
ChatGPT-5 Prompt Hacks to Get 5x Better Results
blog/”>Blog / AI & Search / 14 prompt hacks to get 5x better answers from ChatGPT-5 SEO and Content Marketing Expert at SE Ranking. Anna combines industry experience and platform expertise to create actionable content on tech SEO, strategic growth, and AI in search. Summarize this blog post with: AI is changing marketing workflows whether…
Daily Search Forum Recap: August 22, 2025
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
Why Lazy Loading Can Delay Largest Contentful Paint (LCP)
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller discussed when lazy loading helps and when it can slow pages. Splitt used a real-world example on developers.google.com to illustrate a common pattern: making every image lazy by default can delay Largest Contentful Paint (LCP) if it includes above-the-fold…