Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
Google has blog.google/technology/safety-security/how-were-using-ai-to-combat-the-latest-scams/” target=”_blank” rel=”noopener”>announced improvements to its security systems, revealing that AI now plays a crucial role in protecting users from scams. Additionally, Google has released a report detailing the effectiveness of AI in combating scams in search results. Google’s AI-Powered Defense Strategy Google’s report highlights its progress in spotting scams. Its AI systems…
What Is Website Content? Website content is any text, image, video, and audio elements on a website. Done well, it helps attract, inform, and engage prospects who land on your site. And encourages them to take desired actions, like signing up for a newsletter. Over time, this content can help turn visitors into customers. Types…
So some examples of businesses I would say probably shouldn’t bother. Rolls-Royce Aerospace Rolls-Royce Aerospace are actually called Rolls-Royce Holdings PLC, I think technically. So this is a company that sells small nuclear reactors and jet engines. I would say that when governments, militaries, whoever else wants to buy this kind of thing, they’re probably…
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your brand. To find it, count how many times people searched for your brand name, add up the searches for every competing brand, then divide your number by that total and multiply by 100. For example, let’s say your brand…
Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your most loyal customers. In this episode, Katie Morton, editor-in-chief of Search Engine Journal, and Mordy Oberstein, founder of Unify Brand Marketing, explore why meaning is the foundation of successful brand marketing. They break down how…
blog/”>Blog / SEO-strategy/”>SEO Strategy / How to analyze historical website traffic, keyword trends & ranking shifts with SE Ranking Written by Anastasia Kotsiubynska Head of SEO at SE Ranking. Anastasia has extensive experience in website technical and on-page optimization, link building, and content marketing As an SEO specialist, I rely on historical SEO data to…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
In data-heavy organizations, SEO remains one of the most misunderstood areas at the executive level. This isn’t because of a lack of information but because much of that information lacks clarity or relevance. SEO teams regularly produce dashboards, audits, and detailed reports, yet these rarely answer the business questions executives care about. Charts showing keyword…
Anonymous Google reviews allows users to leave feedback on businesses without revealing their identity. Whether positive or negative, some people prefer anonymity when posting online reviews. In this guide, we’ll explain how you can leave an anonymous Google review, what it means for businesses, and why some people choose to post anonymously. What is an…