Latest Articles

Startups would hit Series B and invest heavily in building 

Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours. I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t…

Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This claim was made during Google Marketing Live when the company blog.google/products/ads-commerce/google-search-ai-brand-discovery/” target=”_blank” rel=”noopener”>revealed plans to expand AI Overview ads to desktop users and more English-speaking markets. If true, this could reshape how marketers perceive Google’s…

Cold email outreach is still widely used for link building. However, the conversion rates have decreased drastically as many link builders utilized cold outreach the wrong way. Spending time on prospecting, finding email addresses, crafting email copy, and sending emails just to receive a couple of responses is very frustrating. So, what can you do…

blog/”>Blog / SEO-strategy/”>SEO Strategy / Bing SEO: Hidden Gems, Expert Tips & Features SEO and Content Marketing Expert at SE Ranking. Anna combines industry experience and platform expertise to create actionable content on tech SEO, strategic growth, and AI in search. Reviewed by Anastasia Kotsiubynska Head of SEO at SE Ranking. Anastasia has extensive experience…

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time with Search Engine Journal during an exclusive preview event, which showcase Google’s continued investment in providing advertisers of all sizes better visibility into performance, incrementality,…

An effective marketing strategy underlines business growth, and often its very existence. From meeting the target audience’s needs and helping you build brand loyalty to determining the right prices for your products and services, the right strategy maximizes your chances of making it in the business world.  Marketing Strategy Definition A marketing strategy is a…

So another way that is really helpful with stress is to have some techniques. This is a technique I created called BRAVE. So what is it? What does it mean? So B is “breathing.” We underestimate the impact breathing well helps us because when you’re breathing in, you’re energizing, and when you’re breathing out, you…

Google just blog.google/products/search/google-search-ai-mode-update”>rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, but they aren’t showing up. A post by Tom Critchlow on LinkedIn made me wonder how a click on a link in AI Mode would be recorded in analytics. The tl;dr is that clicks…