The Top AI Challenges in Marketing and How To Solve Them
The 5 Top AI Challenges in Marketing (and How to Solve Them)
AI Traffic Has Increased 9.7x in the Past Year
Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going by our new custom event tracking in Web Analytics).
Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum
Google’s transformation into an AI-driven search platform represents more than just a technological advancement. It’s a fundamental shift in how the search giant views itself as a company and the value it provides to users. Cindy Krum has spoken at several events this year about her theory that Google might merge SEO-experts-share-their-thoughts-about-ai-overviews/534629/”>AI Overviews, Discover, and…
How Fractional Teams Used SE Ranking to Cut Reporting Time by 50%
blog/”>Blog / Customer Stories / From 5 hours to 30 minutes: How Fractional Teams streamlined reporting with SE Ranking Written by Yevheniia Khromova SEO and Content Marketing Expert at SE Ranking. Yevheniia blends strategic thinking with hands-on research to create insightful content on SEO, marketing, and AI in search Reduced overall reporting time by around…
Daily Search Forum Recap: June 27, 2025
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
YouTube Tests AI Features To Improve Search & Discovery
YouTube is rolling out two AI-driven features designed to enhance content discovery and deepen user engagement. The blog.youtube/news-and-events/new-youtube-ai-tools-summer-2025/” target=”_blank” rel=”noopener”>experimental tools include an AI-powered search results carousel for Premium users and a conversational AI assistant now expanding to some non-Premium accounts in the U.S. AI Search Results Carousel (Premium Only) Premium subscribers in the U.S….
How to Write an Article Audiences Want to Read (7 Steps)
Article writing is the process of crafting content to inform, educate, entertain, and/or persuade a reader. And writing an article from scratch doesn’t have to be overwhelming. We’ll explain how to write an article in seven steps. Whether you want to grow your blog, land your first freelance client, or write an article for school,…
What I Learned From Analyzing Google’s AI Mode Patent
If you’re not familiar with embeddings, think of them as mathematical representations of meaning. Instead of storing your literal search history, Google converts your behavior into numbers that capture relationships between concepts. Basically, it’s search history as vector math. This is a direct application of semantic search, and it’s not brand new. blog/openai-patent-semantic-search/” rel=”noopener noreferrer” target=”_blank”>Folks…
The Lean Guide to Product Research
Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You’re not alone. Many aspiring entrepreneurs believe that product research is a complex and expensive process reserved for big companies with huge budgets. The good news is that’s no longer true. Today, anyone with an internet connection can uncover…
Google Tests ‘Preferred Sources’ To Personalize Top Stories Section
Google is blog.google/products/search/search-customization-tips/” target=”_blank” rel=”noopener”>testing a new feature that allows you to customize the Top Stories section in search results by selecting preferred news sources. Currently available through Search Labs in the U.S. and India, the experiment gives people more influence over which publishers appear in their news-related queries. How It Works Those who opt…