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Google is charging searchers to access the latest and best of its AI Mode and Deep Search. Google blog.google/products/search/deep-search-business-calling-google-search/”>released Gemini 2.5 Pro for AI Mode and Deep Search for Google AI Pro and AI Ultra subscribers. I suspect Google will release these models to all users, even those who do not pay, at some point….

Wix adds support for Generative Engine Optimization (GEO) with new AI visibility tool called The AI Visibility Overview, available to users with a Wix Business Manager account in English, with more languages rolling out soon. AI Visibility Overview enables users to track citations, track AI query volume and traffic plus benchmark performance against competitors. AI…

By the end of this guide, you’ll know how to analyze your own site’s backlinks (links from other websites pointing to your site), how to find competitor backlinks, and how to find new backlink opportunities.  Why Backlinks Matter Backlinks from reputable, relevant websites signal to search engines that your content is trustworthy. And that can…

Unlike previous updates where we might see evidence of some degree of reversal afterward, HC stands out as one factor that shows no mercy. In short, there are no easy fixes. Reversing a damaged site from an HC update is not straightforward and requires significant effort, depending on the site size and the time Google…

Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply hang out and make friends! Even better if it’s on your company’s dime. Here are the marketing conferences we think are worth attending in 2025. Conference When Location Affiliate Summit East Aug. 4-5 New York, USA INBOUND Sep. 3-5 San Francisco, USA…

Google has added a new metadata field to the Search Analytics API, making it easier for developers and SEO professionals to identify when they’re working with incomplete or still-processing data. The update introduces new transparency into the freshness of query results, an improvement for marketers who rely on up-to-date metrics to inform real-time decisions. What’s…

For years, traditional SEO focused on optimizing for the 10 blue links in Google’s SERPs, but that can’t be your only focus now. AI-powered tools like ChatGPT, Google’s AI Overviews, and Gemini are now delivering direct answers often without users ever clicking a search result. This case study breaks down how my team at The…

blog/”>Blog / Customer Stories / 1 agency, 1 powerful toolkit, 4 standout SEO wins: How Cardeseo drives results with SE Ranking SEO and Content Marketing Expert at SE Ranking. Anna combines industry experience and platform expertise to create actionable content on tech SEO, strategic growth, and AI in search. Now spends 70% less time on…

Today marks the two-week mark of the start of the Google June 2025 core update. This update seems pretty significant thus far, with Google announcing the update on June 30th at about 10:30 am, then the volatility kicking off on July 2nd and seeing some partial recoveries from the helpful content update. And while we…