If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews? We decided to find out. We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation links in our database. We then analyzed the relationship…
A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews, a feature that now appears across a wide range of search results. Position #2 experienced an even steeper decline, with CTRs falling 39%…
blog/”>Blog / Customer Stories / Beyond ads: How MGID scaled client value with SE Ranking’s SEO API SEO and Content Marketing Expert at SE Ranking. Anna combines industry experience and platform expertise to create actionable content on tech SEO, strategic growth, and AI in search. Industry: Digital media & advertising Challenge: Optimize client website performance…
Google told us the June 2025 core update completed early on Thursday, July 17th, but now, four days later, we are still seeing incredibly heated volatility, even through today. The tools and community are still experiencing significant ranking movement and instability, even today. Is this ranking volatility related to the tail end of the core…
The CEO of Conductor started a LinkedIn discussion about the future of AI SEO platforms, suggesting that the established companies will dominate and that 95 percent of the startups will disappear. Others argued that smaller companies will find their niche and that startups may be better positioned to serve user needs. Besmertnik published his thoughts…
Search behavior has fundamentally changed. People ask ChatGPT direct questions, rely on AI Overviews for instant answers, and expect synthesized information from multiple sources. Optimizing for these AI systems determines whether your content gets cited and recommended—or stays invisible. This guide covers the fundamentals to get you started. For deeper technical implementation and advanced strategies,…
Get the week’s best marketing content AI Overviews aren’t always in the first position in the SERPs. For example, here’s an blog/google-ai-overviews/”>AI Overview in the 2nd position. See where AI Overviews appear outside of position 1 You can use the SERP features filter along with the Position filter to find some of the AI Overviews outside…
Google’s June 2025 Core Update just finished. What’s notable is that while some say it was a big update, it didn’t feel disruptive, indicating that the changes may have been more subtle than game changing. Here are some clues that may explain what happened with this update. Two Search Ranking Related Breakthroughs Although a lot…
Video isn’t just having a moment; it’s taking over the stage. From TikTok to YouTube, from Shorts to livestreams, video content is transforming how people search, learn, and buy. And Google’s paying attention. Search results are now packed with video carousels, rich results, and “key moments” pulled straight from videos.
In this guide, I’ll show you exactly how to take control of the SERP for brand searches, with super easy (and cheap!) techniques that my grandma could do in a spare Sunday afternoon. We’re talking about online reputation management (ORM): the process of pushing negative search results down off page 1. Imagine this scenario: You’re…