What Is a Local Business Listing? A local business listing (also called a local citation) is any online profile for a company that mentions information like name, address, and phone number (NAP), along with other key details. Other common details include: Categories: The type of business or industry (e.g., restaurant, law firm, or salon) used…
Purna Virji — Principal Consultant & Global Program Manager at LinkedIn I’ve spoken at conferences worldwide but still need to disappear into a bathroom stall to recharge between sessions. People are always surprised when I tell them I’m an introvert. I’ve just gotten good at being “on” during events, so good that people assume I’m naturally…
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind: “What kind of AI Overview keywords still drive clicks?”, and “Is there a way to engineer more clicks from zero-click search?” I asked our ace data scientist, Xibeijia, if she could help me build a profile of “AI…
If you spend time in SEO circles lately, you’ve probably heard query fan-out used in the same breath as semantic SEO, AI content, and vector-based retrieval. It sounds new, but it’s really an evolution of an old idea: a structured way to expand a root topic into the many angles your audience (and an AI) might explore….
The SEO“>SEO landscape is suddenly flooded with mentions of GEO. Short for generative engine optimization, it’s quickly becoming the industry’s biggest buzzword – one that’s sparked heated debate, frustrated much of the SEO community, and yet continues to gain traction. Backed by Silicon Valley VC hype and easy to grasp in theory, GEO might be…
Over the past few years, Google has focused on ranking pages based on the authority, relevance and trust conveyed by a website’s content and backlinks. That being said, increasing a website’s authority, relevance and trust has become more difficult than ever before. If you have concerns that your site is falling behind your competition when…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
At Google Search Central Live Deep Dive Asia Pacific 2025, Cherry Prommawin and Gary Illyes led a session on how AI fits into Search. They asked whether we need separate frameworks for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Their insights suggest that GEO and AEO do not require wholly new disciplines. Photo…
What Are LLM Monitoring Tools? LLM monitoring tools track how your brand appears in AI-generated responses from platforms like ChatGPT, Claude, and Google’s AI Overviews. When potential customers ask AI about products or services in your industry, you need to know if your brand gets mentioned. And how you compare to competitors. These tools that…
Get your first look at the highly anticipated MozCon London 2025 schedule is here! Dive into a full day of actionable insights and expert talks covering AI’s impact, conversion strategies, brand building, and more. Don’t miss your chance to be part of our inaugural London event. blog/the-mozcon-london-2025-final-agenda-has-arrived”>Source link