Google is notifying some advertisers that they do not comply with Google’s EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads, remarketing and conversion tracking functionality. This doesn’t seem worldwide and it might just be in the EU regions. Adriaan Dekker posted…
In a recent Search Off the Record podcast, Google’s Search Relations team cautioned developers against using CSS for all website images. While CSS background images can enhance visual design, they’re invisible to Google Image Search. This could lead to missed opportunities in image indexing and search visibility. Here’s what Google’s Search Advocates advise. The CSS…
Generative engine optimization (GEO) tools provide insights into your brand’s visibility in AI search engines like ChatGPT and features like Google’s AI Mode. I’ve handpicked and reviewed the top GEO software available in 2025. In this guide, you’ll find the best GEO tools for tracking AI citations, monitoring mentions, analyzing competitors, and optimizing your presence….
Now I am going to come over here and talk about best practices that we should be doing. And I use the word “best practices” because AI Mode should be a result of all the other great things you’ve been doing in your SEO strategy. It shouldn’t be the entirety of your strategy. Publish like…
Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a dime. Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible, they offer a glimpse into how Google’s search and advertising systems work, and they’re often…
Too often in our content and messaging, we default to listing features in a succession of brief, disconnected claims rather than showing readers how those features will make a genuine difference in their lives. As a result, they are left to fill in the gaps themselves, often choosing to skim and move on rather than…
March is filled with a surprising number of changes for SEO. Don’t miss this roundup if you like to stay ahead of the pack. First, you’ll learn some new skills from the top guides. You’ll find out why traffic matters for links, what to do when rich snippets steal your clicks, how to pick Google…
blog/”>Blog / AI & Search / Understanding Google’s AI Mode: Key features & updates Written by Daria Chetvertak SEO and Content Marketing Expert at SE Ranking, specializing in AI Overviews, link building, Looker Studio reporting, and other SEO-related topics. Google is steadily transforming its search experience by scaling its introduction of AI-driven features. Following the…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller clarified how CSS affects SEO. While some aspects of CSS have no bearing on SEO, others can directly influence how search engines interpret and rank content. Here’s what matters and what doesn’t. Class Names Don’t Matter For Rankings One…