Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school.
What Is Video Advertising? Video advertising is a paid marketing tactic that uses video content to promote products, services, or brands in an engaging way—often on social media platforms. For example, here’s a YouTube video ad promoting software company Parallels:
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
So step one to communicating really effectively with your senior SEO stakeholders is identifying the outcomes that matter to them. That’s the goals, the things that they’re being tasked with, the stuff that they are having to talk to their stakeholders about every day. These are the initiatives and goals that you’ve heard spoken about…
This week’s ask an SEO question comes from Jubi in Kerala: “We changed our on-page content recently as keyword positions were nil. After updating the content, the keywords started appearing, but after four weeks the keywords went back to nil. Why is this so, any suggestions? [Page provided]” Great to meet you, Jubi, and thank you…
While AI traffic is growing as a referral source, Google still dominates by a factor of 345x, and Reddit out-refers all three major AIs combined. As it stands AI traffic isn’t making much of a dent, so is it worth pursuing? Here’s what we know so far… Sidenote. Thanks to our data scientist Xibeijia Guan for…
Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools. Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t using an…