Daily Search Forum Recap: January 31, 2025
35,965 Articles as
barry.schwartz
Google’s John Mueller says giving each image its own landing page can help it appear in image search, while gallery setups may limit visibility. Google recommends unique landing pages for important images instead of JavaScript-only galleries or URL fragments. Responsive images and modern formats improve user experience but aren’t direct ranking factors. Auditing…
There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. blog/ai-content-is-short-term-arbitrage/”>AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the internet. But…
AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark. This led us to create our first State Of AI In Marketing report, so that chief marketing officers and marketing decision-makers…
It started with a $100,000 donation, ended with $11 million raised for charity, and somewhere along the way, an electric bike brand earned 235M+ impressions and $7M worth of brand awareness. Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought…
If you’re not familiar with embeddings, think of them as mathematical representations of meaning. Instead of storing your literal search history, Google converts your behavior into numbers that capture relationships between concepts. Basically, it’s search history as vector math. This is a direct application of semantic search, and it’s not brand new. blog/openai-patent-semantic-search/” rel=”noopener noreferrer” target=”_blank”>Folks…
Great content is the bedrock of SEO. Without it: You’ll fail to grow traffic on your site You’ll be susceptible to penalties like the Google Helpful content update You’ll struggle to increase the number and type of keywords you rank for You’ll struggle to get backlinks and build your domain’s authority In this actionable case…