Voice Search Marketing: What It Is & Why You Need a Strategy

I am seeing a number of complaints that Google Analytics real-time reporting is not working properly. Many are complaining that the data looks off and is underreporting, at best. The complaints started about a couple of hours ago and have not cooled down at all. Here is a sample GA4 real time chart: Here are…

We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different AI marketing tools lately. Below, you’ll find some we love and use every day, and others we’re keeping a keen eye on in 2025. What is AI used for in marketing? Marketers use AI for search engine optimization, brainstorming content ideas,…

What Is a Local Business Listing? A local business listing (also called a local citation) is any online profile for a company that mentions information like name, address, and phone number (NAP), along with other key details.  Other common details include: Categories: The type of business or industry (e.g., restaurant, law firm, or salon) used…

blog/”>Blog / Link Strategy / AI & automation in outreach: Scaling link building with APIs and bots  Written by Rebecca Barnatt-Smith Rebecca Barnatt-Smith is a Content Manager at Solvid who writes about SEO, content marketing, and digital strategy. Her work focuses on helping businesses navigate search trends and build stronger online visibility through impactful content….

Choosing between Google Ads and Meta Ads isn’t about which platform is better. It’s about which makes more sense for your goals, audience, and spend. As both platforms continue to change with smarter automation, stricter privacy rules, and rising ad costs, advertisers need a framework for deciding where their budgets go. Here’s how to think…